We live in a world that is continually growing in order to thrive in the harsh situations it encounters. If you've ever managed a property, you know that the hospitality sector is always required and even expected to adapt to the requirements of those who use it, especially if you want to remain competitive.
It is not desirable, however, to transfer abruptly from established approaches to new hospitality trends. Such decisions that could have long-term ramifications on a property manager’s business require careful consideration and forethought.
In this post, we'll go over a number of trends in the hospitality industry, such as the move from a legacy management platform to a cloud-based property management system (PMS), that you should think about as you prepare for the future, as well as the many benefits that a PMS can provide.
The amenities supplied are rapidly becoming digital in nature, and this has had an impact on the experiences that tenants take away from their stay in terms of convenience, efficiency, and, to some extent, luxury. Digital technology has become commonplace in households, so it's only logical to expect it to be available in hotels.
Guests expect comfort and convenience in even the most fundamental components, such as temperature and concierge service push-button controls, voice commands for lighting fixtures, and so on.
Most transitions of this nature do not necessitate significant alterations, and an expert would know how and when to pioneer efficient and timely execution.
Instead of relying on what the place has to offer, guests choose to bring their own entertainment with them wherever they go. Streaming gadgets that allow tenants to carry their library of movies or shows with them are extremely popular.
In-room tablets have mostly replaced the information books previously utilized. Guests or tenants expect simple access to information as well as the ability to govern their stay.
This explains why they want room service menus, sightseeing possibilities, spa service fee sheets, and other information on their tablets.
T0 capture the attention of these individuals, a more personalized and targeted approach is required. It's no more about mass marketing and generic up-sells; it's about repositioning your services and fine-tuning your offering to satisfy the dominant wants of modern guests.
That's where your PMS comes in; digging into previous visitor data will reveal their habits, preferences, and booking patterns, allowing you to get a better sense of their motivations and aspirations.
From there, you can tailor your service to their specific requirements by using targeted email marketing, active social media promotion, and tailored up-selling through your online booking engine.
Managing your revenue successfully, whether you're a small, medium, or large company, should be a top priority, and investing in the necessary tools to do so should be a top priority.
The most recent Property Management Systems include built-in features to measure your finances and provide comprehensive reports based on historical data, market dynamics, and other factors that provide you with a clear picture of the rates paid for your services.
In an ocean of competitors, taking a more digital-centric strategy to marketing will help boost your brand. Guests have grown increasingly accustomed to quick technology, online communication, and speedy responses in the previous year, especially during long periods of lockdown, so you'll need to have your finger on the pulse to deliver at the rate they anticipate.
Social media is more important than ever before, and it's a critical marketing medium for establishing trust and developing relationships with previous and future visitors.
Engage with guests, respond to questions, and create FOMO (fear of missing out)throughout your social media channels to make a favorable first impression.
You can effectively leverage these channels for free advertising by exposing your brand and local attractions to your guests' contacts who want to share similar experiences, resulting in increased direct business through recommendations.
Creating and keeping solid connections has never been more important, with pre-pandemic techniques now obsolete and guests' requirements continuing to shift with changing travel conditions.
You can adapt marketing content to individuals rather than mass marketing, update your offering to reflect shifts in travel intent, and produce tailored up-sell chances to enhance your revenue by leveraging your property management system.
Mobility has impacted practically every aspect of business - today, an increasing number of hotel owners desire to use mobile devices to do routine Property Management tasks.
One of the characteristics of legacy systems is their inability to keep up with the times. By their very nature, legacy systems are fixed systems, which means that staff is bound to a specific location.
With new PMSs, however, technology has advanced to the point where it can now provide any form of data to any device at any time. Employees are more productive when they use SaaS property management solutions that use tablets and smartphones as the primary hardware device.
They are also empowered to go above and beyond when it comes to offering the individualized service that keeps clients returning.
The capacity of cloud technology to integrate essential guest stay information and preference data (from numerous sources) in one location is one of its most appealing features.
This information allows hoteliers to promote real-time offers and sell customized, relevant supplementary products, services, and packages to the right clients, at the right time in their trip and at the correct decision point (all based on the availability of those additional streams on a hotel-by-hotel basis).
Another benefit of a cloud PMS over a legacy hotel PMS is the ability to access data from any device at any time, allowing employees to connect with their guests via their primary means of communication and freely move around the hotel servicing guests directly, culminating in more face-time and improved customer satisfaction.
By boosting engagement through this more 'free' means of communication, your guests or tenants will gain more satisfaction, which will lead to positive reviews and an increase in returning clients.